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Product launch
Product launch marketing for fintech and Web3
Prepare the product, story and launch activity as one connected effort. MaYu supports teams working toward a market launch, token event or major product milestone with a plan that connects readiness, narrative and distribution.
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Bring the launch pieces together
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Check launch readiness across product messaging, audience and go-to-market needs.
- 02
Shape the launch narrative and the materials needed to explain the offer.
- 03
Coordinate launch channels, creator activity and press-facing moments where relevant.
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Typical launch work
- Launch readiness and go-to-market planning
- Product and TGE narrative
- Creator and exchange programs
- On-chain campaigns and launch distribution
Plan around the milestone
The plan is built around what is actually launching, who needs to understand it and what must be ready beforehand. Scope can cover a product release or a Web3 token launch, depending on the brief.
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